The Powers of Email

Email is 40 times more effective at acquiring new customers than social media platforms like Facebook and Twitter.

And even if you’re not making an immediate sale, email allows you to stay top-of-mind with your target audience. So when they eventually need your service, you’re the first business they think of.

People love birthdays. But the best part about birthdays is receiving presents. So instead of sending a standard ‘happy birthday’ email to your subscribers, add a little surprise gift. It can be something as little as a voucher or a discount on their next purchase

Automation is the cornerstone of successful triggered and nurturing campaigns. It’s also another important tool for creating relevant and personalized marketing emails.